Hedione (also know as Methyl dihydrojasmonate) is a fragrance compound that was first synthesised in the late 1950s to be a replacement ingredient for natural jasmine, which is expensive to produce. Don’t worry, I did pay attention in class, was reasonably proficient with a Bunsen burner, and always wore safety goggles. OK, it’s time for a quick chemistry lesson. With this in mind, could any of the following 10 best men’s fragrances with hedione provide an invisible superpower? What Is Hedione? One interesting side-effect was later discovered hedione seems to activate human pheromone receptors that relate to sexual response. Testing confirmed it does its job perfectly, and indeed smells just like jasmine to us humans. Hedione was first engineered back in the 1950s to be a cheaper alternative to jasmine for the perfume industry.
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